It seems to be catching on. As well as going viral in social media it's getting a lot of press coverage - and Piers Morgan has declared it is "utterly absurd" which should actually help. (He sneered it was just a way for people to show they weren't racist - which of course is precisely the point, because it can't be too nice worrying the person next to you is racist, if you're an immigrant liable to get abused. Or in fact, whoever you are.)

The good thing about is, it doesn't matter if you voted in or out, left or right. Just that you aren't despicable. And we could do with something to remind us of something we have in common that's worth holding on to.

Here's a Portuguese ad I liked that is relevant:here