You are right, Kevin, and in only mirror article I can find on the subject has he is talking about Sir Philip Green and BHS. I didn't buy the Sunday mirror and so haven't seen the original, but would have expected to see a more direct reference to Branson in the online if it was there.


But that doesn't alter the fact that they need to be much more media-savvy. They need to at least ask themselves as a matter of habit "how will the media interpret this" and even if the talk was entirely about Green it is obvious the media would say it is about Branson really.