Don't these tory ideologue twats in govt and media think-tanks understand...

This is the 21st century and no one in their right minds watches adverts at all.. ever...

We have PVRs, or watch download/streaming catch-up, so can fast forward through the effin annoying ads..

And if we do watch any commercial TV in real time..
the ad breaks are for putting the kettle on, getting another bottle out the fridge, texting, or going for a pee...

We pay annual BBC TV license, monthly Sky Subscription, and annual Amazon Prime Membership..
We might even pay for the occasional months of Netflix...
That is our intelligent educated consumer choice.

The same applies for millions of other UK households, selecting various combinations of TV entertainment packages...

That is real genuine consumer / viewer diversity and freedom of choice..

It already exists, the BBC co-exists well enough in this media provision panoply..

Any right wing anti BBC campaigners can just shut up and eff off...!!! 😣