Trump kept repeating the phrase 'we are all born equal'. In my heart of hearts I have always felt that none of us are born equal.
Its a lie we are asked to believe in like ""liberty and justice for all"". We grow up and learn it ain't necessarily so.
By uttering this phrase "we are all born equal" we are forced into a suspension of critical thinking mode. There are many phrases that trigger an automaton mode of acceptance, reinforced with repetition, to go into a patriotic trance. As a hypnosis expert this perception may only be my own personal bias but it is a finer point of persuasion.

The real diabolic qualities of Trump's remarks read from giant cards and teleprompters was the tone, tenor and pause of his voice. He is really talented in this respect.