It's a way of trying to level the playing field a little, Bonzo. Everyone is of equal importance in an organisation such as Sainsburys, from the Chief executive to the trolley collector. They are all colleagues, as they are where I work too. Colleague is not a new phrase. If you are still of the opinion that people are to be treated as underlings and to be there at your beck and call then a good dose how we should treat people in the 21st century would not do you any harm at all. Nothing to do with political correctness.

Mind you, it would be even better if they paid us all the same as well :-)

DtG