Anybody remember when Garrison Keillor used to advertise El Muchacho Alegre "Happy Boy" brand "Ajua!" hot sauce? It was supposedly made by the Halsa Dem Dar Salsa Company in Lake Wobegon, Minnesota.

I think he later dropped the Hispanic-sounding part of the name—maybe somebody thought it was insensitive—and made it a wholly Swedish product, thus losing some of the irony.