The television chefs seem to promote poached eggs because the eggs are not fried - therefore there is none of that fat that the government are so keen for us all to avoid - and they tend to put the poached eggs on top of a healthy salad and make a little hole in the top so that some of the yolk runs out, which looks pretty on the television screen.
They are wasting their time with this ploy because many of us will put the eggs on toast smothered with far more lovely butter than we would have used to fry them.