in my Town there is a an elitist sales outfit called World Guitars and the guy there apparently likes to tell you of all the famous guitarists he knows. Absolute turn-off for the average pleb. It is in an old courthouse opposite the Coop supermarket and the staff there often tell of the oiks from this or that rock group who pop over for their sandwich or cigarettes. Usually it goes:
"Julia tells me he was from xxxxx and I didn't recognise him, he was very quiet, mind you I saw yyyy out of, er um, that funny group, you know, they ............." . We don't have a session within 5 miles unfortunately.

I see a few cars parked there occasionally with twee registrations like "K155 PRS" or "MU 51C" and "XX 15 MAD"

for the US 'Catters
there is a whole UK industry selling car registration numbers and they have this weird notion that 5 looks like S, 4 looks like A, 8 looks like B and 12 looks like R etc. And people buy into it. When our local woodyard was called "Severn Ply" all their lorries included "7 Ply" in their registrations.