Quite a while ago we were in the Castle Mall in Norwich, and saw a huge crowd, plus a long queue coming out of a perfume shop. Standing there was a chap with a sickly smile and people were nearly genuflecting before him. I asked a young lassie who it was. She said (in breathy rapture) "It's Peter Andre!" I replied, "Who?" and a thousand faces turned to me in utter horror.
I'd never heard of the bloke.