I'm sorry, Keith, but those "facts," insofar as they weren't actually just hopeful predictions rather than facts, were laced with lies, sloganising and sordid appeals to prejudices, by both sides. The customs union and single market played tenth fiddle to "taking back control," not giving the EU our money and keeping foreigners out, including putting up posters showing long lines of foreign non-white undesirables and riding around in a bus with a massive lie painted on the side of it. You were actually in the country during the campaign, I take it?