Well, on or near 9 PM Eastern Daylight Time,
the latest (7 x 17) episode of Once Upon A Time
had two murderers face to face,
and we were just about to see which would die and which would survive.

Then Trumplestiltskin came on the air about Syria.
And in order to find out the conclusion of the OUAT episode,
we Oncers had to take to the internet and look for
online updates.

I rather think every household watching ABC network at that instant
was a little unhappy that it was Trumplestiltskin,
rather than Rumplestiltskin.