doesn't anyone watch on the PVR. I record (inc radio) and time shift. Skip 2 minutes (or twice) and you miss most of the ads. And even live, I pause and go and do things, especially if the phone rings. When ads (inc BBC promo) come on, I can skip.

Rarely do I need to hit mute, or as my Canadian cousin calls it, the Blab Button. Unless waiting for a good prog to start.

Has anyone noticed that programme makers have long ignored the ruling about jump-cut sequences and epilepsy? I am not a sufferer. AND I DON'T SUFFER THE PROGRAMMES NEITHER! Irritating so say the least. Fast forward makes them worse!