I'd say what "Bud" was really teaching was "How to be Bud." We all have different personalities, skills, styles, knowledge, etc. Some of this can be learned, and some cannot. Some of what can be learned comes easily to some folks, and only with great difficulty to others.

Given an individual's set of traits, he may be apt to be a good salesman, OR a good musician, OR a good machinist, OR....I think many of these motivational/training seminars consist of folks who naturally take to "whatever" attempting to infuse said "whatever" to all attendees, only a small portion of whom are fertile ground to learn it. We can probably all learn something, but very few are going to become "Bud."