Steve,
It's alleged that 18 million people watched it on telly.

That made it the most watched event of the year, and nearly double the previous one.
The FA Cup Final, which was shown later on Saturday, was watched by an average of 6.7m viewers and a peak of 8.7m in the afternoon.

PFR,
..this is what I studied, researched and wrote about at post grad level

Did it involve a lot of colouring in?

My claim was that the media produce what the public want to see in order to sell more papers and advertising.
Check your study notes and tell me which bit of that you still do not get.