As yet merely allegations. To be investigated by the The Food Standards Agency.
It does seem rather stupid to give such products confusing labels however. e.g. Meat Free Meatballs, Wicked Kitchen BBQ Butternut Mac.
France, in a rare display of common sense is to ban the use of meat terms to describe vegetable-based products.
Surprisingly the BBC alleges More than a quarter of all evening meals in the UK are vegan or vegetarian. That still leaves breakfast, lunch and supper to glut on meat so the BBC statistic is rather meaningless.