Yeah, well, like I said, I was doing that already, it was an identity I had no need for.

I don't mean that to sound like I'm knocking it (apart from the bits of it that involved looking down on stuff I liked, anyway), it's obvious that a lot of people did get something from it. It's just that I don't enjoy the music much.

There's probably a very interesting compare-and-contrast exercise that could be done about the ways that the 'hippy' and 'punk' (late 60s, late 70s) attitudes & music were "monetized" - how thoroughly, how quickly, and so on. I'd suspect They were a bit quicker 2nd time round ...