That is, of course, proposals the EU recognise to be workable and realistic. That is their condition for negotiation. How often we claim something to be workable and realistic is irrelevant.

This is basic sales and negotiation, folks. 'You' need a product 'they' will buy. Insisting it is wonderful when you know they don't want it is futile. You need to convincing them the offer is a good one for them.