The problem is with "Rip off Britain"....

Music gear is notorious for being twice as expensive here as in the USA.
Even when most of the products were manufactured in and exported from China...!!!!!

This unfair pricing was at it's most obvious when we were getting an exchange rate of nearly 2 $ for 1 quid...

Whatever the $ retail price, over here it would be the same number, but with a £ sign in front of it..

eg USA price $99.99 / UK price £99.99...

That's why in the earlier part of this century I could buy a brand new Chinese made guitar from USA,
and even after Shipping /VAT / Custom's Duty/ Post office handling,
it would still work out significantly more affordable than if I had bought it here from a UK shop.