As someone said yesterday in another mudcat discussion "When something becomes popular, it gets monetized".

I can imagine a skilled Neanderthal singer and bone flute player being being enticed to a party in the cave further down the cliff by the promise of a belly full of mammoth steak.

People, including poor people, "making money" out of their skills seems to be a late 20th century (so in the this context "second revival") concern.