The world tells us in subtle and powerful ways where we rank.
i.e.
When I get my dry cleaning it has tags that say 'defective before cleaning'.

As a kid I asked my guidance counselor "what should I strive for in life". He said unabashedly "Let me put it this way, you will never be a super star".

My car got sabotaged at Midas.

When I got a promotion everyone was shocked even though the job sucked.