I thought they still had the traditional jars, with bizarre names instead of the word Marmite.

Ya gotta give them marketing guys credit. The brand is so well known they can muck about with the label and everyone knows they are buying the genuine article (made wherever) or saving their money (and palette).

And just to annoy traditionaists, don't they get their yeast from Burton Breweries, the biggest of which is now American - Coors.

Coors blimey mate. Marmite comes from America.............