I was once told by woman's husband re his new instrument "he has fallen in love with the instrument". And actor Windsor Davies remarked on his favourite roll "You fall in love with the role you are currently in".

You can see it in singers who have learned a "new" song. The danger is : does the audience share the love?

But it won't stop US falling - now will it?


PS it's the oxytocin IMNSHO.