sounds like a grand idea to me.

and actually you need other activities and organised attractions for people who just turn up for the atmosphere to make an enterprise like that sustainable.

not everyone who goes to Stratford is a Shakespeare scholar.

As a fan of Shakespeare. I remember coming out of the Swan Theatre one night, and hearing this pained American accent saying, what was that load of crap about!

Another time I remember this Yank earnestly videoing folks going in and out of the Thatched entrance to MacDonalds.