It's the one about putting your left foot in and shaking it all about doing the Hokey Cokey and that's what it's all about. Profound stuff don't you think?To reply to the earlier comment about greed. I think that it's not so much that people want to make lot's of money from their work but more that they do not want to see others making lots of money from their work.
It seems to have got to the point where The Artist Formally Known As A Dog (I think that's right), didn't seem to own his own name.