If you have the time and inclination - read this article and discuss amongst friends - or even on Mudcat.......
I warn - it is quite long...

It is called - There’s nowt so fake as “folk" By DOMINIC GREEN
Tim Radford

http://standpointmag.co.uk/node/7428?fbclid=IwAR3nY5tPiFPHzPrrmqSabxm5JL2Tstt1kFerWl7AKq5jEyKF8yqW4aUIHMw