However, referring to it as Fakebook could only serve to remind people how it dis-serves [sic] humanity.

I think not Mr Red.

I can obviouly only speak for myself, but whenever I see or hear such amusingly original perjoratives as:

Fakebook, Farcebook, Micro$oft/shaft, Crapple, (or in the UK) Remoaner, Brexshitter etc, etc...

they only serve to remind me that the communicator is probably a bit of a twat.