Ah, I have some new vocabulary to explore. I can see how political spin uses some of the nomenclature devices as well. The trick of being given two choices is an old game of manipulation.
On the consciousness issue there are some equally dubious claims made by quantum mechanics. Its almost too bad that it still works as an approximation of reality.
But by taking the two mysterious forces of gravity and spacetime out of our immediate group of fundamental forces and looking at them as emergent forces (perhaps) a real model of the universe may become more unified. That gravity is so weak, still raises my eyebrows.

The 'truthiness' that the visible matter in our universe has a filiment structure that resembles our neurons and axions in our brain, is a delicious fractal point of view that has been vivid in my minds eye for decades.

Yes these are questions that can wake the dad.