I object to it for the same reasons I preferred DC comics back in the mid 1960s.. My pocket money could only afford a very limited number of American import comics every month, and DC provided self-contained stories in each issue.
Marvel however exploited kids by reqiring several purchases of different comics to follow a story as it branched out into different titles...
Even if my parents could have raised my pocket money sufficiently to read an intertwined Marvel universe story, the local news agent only sold an irregular supply of random titles.
Pot luck whatever they had on the shelf each month..
This did change for the better when UK publishers created "Fantastic", "Terrific", and "Pow" comics... Licensed black and white anthologies of Marvel stories from earlier in the 1960s. [great free gifts to get us buying them...]
Then I could read those comics every week becoming fully immersed in the Marvel Universe. But only in drab monochrome...
So far I've only watched selected origins movies in 3D on our big telly.. They are excellent stand alone entertainment.
Sequels are off putting because they become too wrapped up in the Marvel Universe; I still haven't got round to watching any Avengers films yet...
The big problem I have is the same with Star Wars, Star Trek, and Dr Who... Far too much accumulated canon to remember characters and events from previous movies/tv shows over several decades...
You need the fresh new brain and high powered instant recall memory of a 10 year old to carry all that lot around in your head...
My favourites are Dr Strange, Guardians of the Universe 1 and 2, Ant Man.. They are amongst the best films so far this century.. I'll take a chance on the Ant Man sequel, and hope It's not too involved in Avengers story lines...???
Black Panther looked terrific in 3D [even if it is only 2D - 3D conversion rather than real 3D], but I found the movie itself slightlyover rated...
I'm wary of watching the new Spider man film as that appears to be dependent on prior knowledge of the Avengers films...
X Men aren't Marvel Universe yet, I think Disney have only just aquired the rights...???
Logan is the best super hero movie ever... [imho..] and I watched that without seeing any of the last decades worth of x men sequals...
btw.. I have boxsets of Marvel Universe and X men blu-rays I still haven't found time to watch yet.. bloody Black Friday sales...