I am probably not the only one who could be saying this but here goes....

Over the years, I have been involved in a number of projects that have sought funding from The National Lottery Heritage Fund, ACE, local authority funding etc. The application process is complicated, daunting even. One of the requirements is to prove "Matched Funding" - the ability to demonstrate that you have been able to raise funding from other sources. This can be difficult but one way round this is to obtain "free" advertising space in magazines that would otherwise be quite expensive.
In two of these applications - for funding to support the America Over The Water, Shirley Collins' multi-media show and for Lewes Folk Festival, we were given prominent expensive adverts in a number of issues and this helped us to show "matched funding".
Which magazine gave us this support? fRoots
Another reason to be thankful to Ian Anderson.

Perhaps I ought to point out that this was something of a reciprocal arrangement because I never used to be asked to be paid for the articles that I wrote - but this was more to do with my concern about the shoe-string nature of the magazine's finances and my desire to see it continue.