Yep.. like an early version of Civic Associations.... promoting the virtues and attractions of the town. I have one photo of a model T with a big sign hanging on the side saying "Good Eats at Day Hotel"
I was in Lost Springs once... when I was about 10-12... for my father's HS reunion. All I really remember is that it was still small, off the main road, and had nothing for kids to do! Boosting only works when you have something to offer.