”Cummings went on to drive Brexit, pushing it to a narrow victory against huge internal opposition, by focusing aggressively on what worked. He outwitted Britain’s establishment by combining a brilliantly simple slogan — “Take back control” — with shameless lies about the European Union, the National Health Service and the danger that Turks could soon emigrate to Britain en masse, all backed up by a huge and hidden microtargeted social media campaign. Every element was designed to have a powerful, visceral appeal.

Mr. Cummings proved that stories and lies, allied to strategic cunning, conviction, secrecy, ruthlessness and upending convention, could be much more appealing than reason and fact.”

And the indoctrinated half-wits, on this forum and elsewhere, still turn themselves inside-out in their efforts to defend the indefensible. You really could not make it up.