The Mudcat Café TM
Thread #165215   Message #4008485
Posted By: Steve Shaw
12-Sep-19 - 04:23 AM
Thread Name: BS: Recipes - what are we eating?
Subject: RE: BS: Recipes - what are we eating?
Supermarkets here invent suitably rustic-sounding fake names to make it sound like their produce comes from rural idylls. In truth, much produce comes from dozens or hundreds of farms. There are names like Willow Farms, Ashfield Farm, Oakham Chickens, Birchwood Farm, Farm Stores, Lochmuir Salmon. These places simply don't exist, and the names are used to fool us into thinking that their produce ISN'T produced on an industrial scale in locations they'd rather we didn't see. Cathedral City cheese is produced not far from us, an hour's drive from the nearest cathedral city, and its milk comes from around 300 farms, arriving in massive articulated tankers. A few years ago its advertising included lovely photos of the Cornish coast at Bedruthan Steps and made great play of the association with the wild Atlantic Ocean. Well it would take you a good hour to drive from the cheese factory to Bedruthan Steps, and the extremely ugly factory, owned by Dairy Crest, is close to a disused airfield miles from the nearest seaside and certainly not within sight of it.