Thomas Cook's main motive in going into the travel business was to assist his work with the Temperance Movement and his first excursion from Leicester to Loughborough in the early 1840s was to a temperance rally.

He gradually expanded his business on the Victorian values of thrift and hard work.

I think he might have stirred in his grave a bit when a pub bearing his name was opened in Leicester, but nothing to compare to the tremors coming out of Welford Road cemetery when he learned on the bonuses paid to TC bosses.