They roast and grind the fresh beans. As far as I'm concerned, instant coffee is devil's vomit. Until we went to Venice in 2010 we didn't drink any coffee at all. One day we stopped off at a bar in Burano. We asked for two cups of tea. They brought us two small cups of not-very-hot water, a tiny jug of milk and two tea bags. We could not get a decent mash. In despair, we traipsed along to another bar and plucked up the courage to order two cappuccinos. We didn't even know what a cappuccino was. It was a Damascene moment. Within weeks of arriving home we'd bought a cheap espresso machine (with milk frother) with our Tesco vouchers and a separate grinder. What a faff, but what a revelation. That machine did us proud but it capitulated via huge leakiness after a couple of years. We dispensed with the separate grinder and bought a bean-to-cup machine for ourselves as a mutual Christmas present. We've never looked back. Making coffee from fresh beans isn't the cheapest way but it's a damn sight cheaper than going to a coffee shop and the coffee is delicious. Keep your beans airtight in the fridge!