Sorry USers. I am sure you can find it online if required.

Supermarket chain Tesco have released an ad where a father prepares a vegan sausage casserole for his daughter who no longer wants to eat animal products. Innocent enough you would think. Oh no. Tesco are now seemingly he devil incarnate. Don't get me wrong here. I am not a fan of Tesco. Nor am I a vegan, or even a vegetarian. But why on earth have people kicked off about this advert?

There are very good reasons to reduce our meat consumption. Both ecologically and for our health. This advert is obviously geared at a certain market, which will help to achieve this. So why are Tesco being accused of being anything from being meat-free Nazis to ruining the farming economy?

I despair of people at times.