Unfortunately, Shreddies are a very popular breakfast cereal this end. The only place I've ever seen ads for those Shreddies fart-filtering pants is in gents' toilets in motorway service stations. It's always lithe, young, callipygian men fearlessly flaunting their pristine Shreddies-bedecked buttocks during energetic and manly sporting activities, often with a gorgeous young girl well within sniffing distance of his arse. Now that's confidence for you. Doesn't do it for me. I feel like telling 'em to cut down on the beans, then they wouldn't need the Shreddies in the first place.

(God, Shaw, you've REALLY asked for those ads now...)