The owner of the copyright can name the rights they want to give or reserve and there is a page for each type of license that the owner should link to. There are also symbols that can be used to help call attention to the license.

If you look at Advanced Search in Google the bottom line is "usage rights" and applies to Creative Commons.

not filtered by license
free to use or share
free to use or share, even commercially
free to use share or modify
free to use, share, or modify, even commercially

Sites with those rights designated should appear at the top of the search results.

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I just pulled up my old university research library website, and without logging on to go read any of the articles (I can go in later to look if the need arises) here are the top results in a search on "Creative Commons License." It looks like they're all journal articles.

The elusive gold mine? The finer details of Creative Commons licences – and why they really matter
Mallalieu, Ruth; 2019
Insights the UKSG journal
...) aims via Creative Commons licences. This US initiative has had an enormous impact on the access to, dissemination and reuse of UK-authored scholarly literature since the Finch report of 2012...
Type: Journal Article

Creative Commons Licences, the Copyright Regime and the Online Community: Is there a Fatal Disconnect?
Susan Corbett; 2011
Modern law review
.... Creative Commons licences are one response to these challenges. Despite the many positive features of Creative Commons licences, certain aspects have attracted criticism...
Type: Journal Article

Are Creative Commons Licenses Overly Permissive? The Case of a Predatory Publisher
Clapham, Phil; 2018
Bioscience
Type: Journal Article

Implementing digital copyright on the internet through an enhanced creative common licence protocol
Yang, Chyan; Liao, Hsien-Jyh; Chen, Chung-Chen; 2009
Electronic library
Purpose - The purpose of this paper is to explain the Creative Common license (CC license) a digital copyright license, which can clearly express the scope...
Type: Journal Article

Better Sharing Through Licenses? Measuring the Influence of Creative Commons Licenses on the Usage of Open Access Monographs
Snijder, Ronald; 2015
Journal of librarianship and scholarly communication
...© 2015 Snijder. This open access article is distributed under a Creative Commons Attribution 4.0 License (https:// creativecommons.org/licenses/by/4.0/) ISSN...
Type: Journal Article

Creative Commons licences in cultural heritage institutions in Flanders
Evens, Tom; 2016
Journal of librarianship and information science
Cultural heritage institutions increasingly consider Creative Commons licences as a useful model for overcoming the barriers created by traditional copyright frameworks and for opening up archives...
Type: Journal Article

Creative Commons: the next generation: Creative Commons licence use five years on
Coates, Jessica; 2007
SCRIPT-ed
Creative Commons licences -- what Creative Commons is -- CC licences -- Attribution (BY) -- Non-Commercial (NC...
Type: Journal Article

Creative Commons licenses and the non-commercial condition: Implications for the re-use of biodiversity information
Agosti, Donat; Berendsohn, Walter; Mietchen, Daniel; Hagedorn, Gregor; Penev, Lyubomir; Morris, Robert; Hobern, Donald; 2011
ZooKeys
The Creative Commons (CC) licenses are a suite of copyright-based licenses defining terms for the distribution and re-use of creative works...
Type: Journal Article

Information Technology Trends, Creative Commons Licenses
Felician ALECU; 2012
Oeconomics of knowledge
The Creative Commons licenses, also known as CC, allow the authors to retain the copyright over the works while granting some right to the others, like the permission to modify or to use the work...
Type: Journal Article

Creative Commons Licences, the Copyright Regime and the Online Community: Is there a Fatal Disconnect?
Corbett, Susan; 2011
Modern law review
Type: Journal Article