Note: There is still no Stinson Records label; Herbert Harris or any else to justify a war-time shellac ration, as yet. The second record label in the mix was founded by Moses Asch.

Three different Asch record labels usually get lumped together in the histories. The first and rarest of the trio is “Asch Recording Studios.” This was a direct continuation of his contract for WEVD-AM's new transmitter and was located in their new 46th Street broadcast studio.

“Advertisers, Agencies, Stations
New recording company, ASCH Recording Studios, entered wax field this week with headquarters in New York….”
[Billboard, 15 Feb., 1941, p.8]


“Negro Album is Plan of Negro Recording Co.
NEW YORK CITY – (SNS) – It is believed that the Asch Recording Studios, 1117 [sic] West 46th Street, New York City, are about to publish the Cavalcade of the American Negro – on records. This should be of interest not only to the whole Negro race, but to every American as well....
[The Phoenix Index, AZ, 15 March 1941, p.7]
[The Omaha Guide, 15 March 1941, p.2]


“Asch Recording Studios
117 West 46th St., New York, N. Y.
Phone, BRyant 9-3137. President, Moe
Asch. SERVICES OFFERED: Off-the-air and off-the-line transcriptions, commercial records, transcriptions, recordings and production.”
[The Radio Annual, 1941]