Excellent post, Thompson, and Dahl would absolutely be the first to make this case if he were still around.

I was listening to a discussion on NPR (National Public Radio) this weekend and the conclusion of the guest being interviewed (I can't remember which program to post a link) is that the best way to reverse the views of those who are vaccine averse is to have a one-on-one conversation with them. Especially if that person talking to them has experience with the disease or the vaccine.