I just found this page which defines the different forms of oats: Ode to Oatmeal : Your Guide to the Beloved Breakfast Staple
It looks like the oatmeal referred to in the second recipe is ground oats to make a coarse flour, which I'd do in a blender or food processor or coffee grinder.
I don't follow the recipes exactly so I've never added gluten flour, but maybe that's a trick for making bread which includes plain wholewheat flour and other added fibre foods. I don't know. The gluten flour is not mentioned in the other recipes in the book which just used bread flour.