It is magnetism across the Atlantic unless you are Donuel and want to have your covfefe and eat it too! It is worth coming up with a name for it beyond creative incompetence, but that will have to do for now.
In the maybe hopeless effort to get this thread more or less on track I feel that Ron Popeil, led by his father, hit on a reinterpretation of the show barker and snake-oil salesman, not that he was a con artist, which I don't think he was, but he encompassed some of the techniques of them, a blending of showmanship and simple but memorable wording, such as a phrase I remembered ever after hearing the ad for the microphone that could be tuned to broadcast through a nearby radio: "Hey good looking! We'll be by to pick you up later!"
The use of language to encompass a simple idea to sell a platform goes almost seamlessly between the commercial and the political. With the simple words: "But Wait! There's more!" or "Set it. And forget it!" or other words: "If the glove don't fit, you must acquit!" or "Take back control!" and you can make millions or move millions.