An interview with a pediatric office nurse today on NPR talked about the contact they expect to have with a group of parents of young children who consider themselves healthy and young enough to not need the shot, many of them healthy enough that they don't have regular physicians of their own to see annually. She thinks the interface of pediatrician's office where they will take their children for the shot is the place the staff can also convince the parents (with logic and science) to get the vaccines themselves. Chances are the pediatrician's offices can't give the parents the shots (though that would save a step if they could.)