The Mudcat Café TM
Thread #170767 Message #4129778
Posted By: GUEST,Phil d'Conch
23-Dec-21 - 12:54 PM
Thread Name: EFDSS proposed name change
Subject: RE: EFDSS proposed name change
So far: The ESG is mandatory for existing and future instutional/academic funding.
The cancel culture-ESG-BSD movement in general is no more interested in 'folk' or 'English' anything than your average 1:28.000 consumer. A bit less is more than likely.
At the end of the exercise, the EFDSS will not have addressed the root cause of its problem: too few consumers, of any stripe, know or care about the product.
Marketing will address awareness but unless management accepts the feedback... the product remains the same. Either EFDSS will end up doing the same thing to 'Englandish Folk Art Song & Dance' whatever the British Council did to 'preserve' Jamaican Folk way back when: change it up to something completely different to make it 'accessible' to a wider, commercially viable consumer base... or give it up entirely and just walk away.