English is a language - connotations of things other than customs
England is geography/the people - a better fit.

Folk Arts will always be abbreviated, portmanteaued, pesudonymed - talk about coonotations! If the corporate identity of EFDSS needs a re-boot, the name is an obvious start. It has nothing to do with logic, it is all about the perception of the wider public. The hope is that it would draw more people to be interested and for the organisation - join. But get it right ................ second chances are available but counter-productive.
Fakebook tried it and have endured derision, not least from me.

Yes, Yes, you can change the operating methodology and hope people will notice, and then change the name. But as a percentage shot, it is next to zero, even in the long term.

For EFDSS to have relevance it needs people, and more than at present IMNSHO. Don't forget, Bob Dylan et al were the fashion for the yoof of the 60s and that created waves amongst the old guard. Are we ready for today's yoof and their interpretation of Folk? Perhaps we should tut-tut knowingly, and they will come in droves! Such is the way of things.