I'm bloody useless at doing links and I can no longer afford even the cheaper types of low-rise nylon knickers in Aldi six-packs to get in a twist, but here's my personal unwritten rules:

Do a bit of a quote. Pick out the good bits but be honest enough to at least mention bits that will not further your case.

Give enough info for the reader to easily access the place the quote came from.

Never refer to stuff from behind a paywall which you crucially expect your reader to read but which they can't unless they pay money.

Tell the readership why you've quoted what you've quoted, why it's relevant and why (if you do) agree with it and how it furthers the debate.

Do not quote more than will fit on a page of Mudcat. I confidently predict that, if you do, it will not be read).