Me too! I see it as being tolerant, understanding, kind, informed and without nasty prejudice.
But the word can be flaunted as a badge of moral rectitude by people who support, for example, allowing transgender women (who are really men) to compete in sporting events against actual women. Or letting them enter women's private spaces (toilets, changing rooms) which in my humble opinion could be rather dangerous. Perhaps I'm not as 'woke' as I'd like to think?