My favourite little black pony at the riding school, which I rode every Saturday 60 years ago, was called ...er...(the 'N' word). And my father always wore jumpers of a colour known as 'n..... brown'. Nobody was aware this might be offensive, it was just a word in those days.
I read that St John's Ambulance volunteers have been given a very long list of 'woke' pronouns for use with prospective patients/casualties.
And Norfolk Police have been instructed sternly about which pronouns they can/can't use while going about their duties. God help us!