but you are pissing in the wind
you do not stand a chance of changing its so called misuse whilst the majority of communicators are using it in the way you disapprove of.
you remind me of Don Quixote,
if you can come up with a better word but no one else is using it, you really are wasting your time, because journalists are not going to take any notice of you.
you remind me of the charming eccentrics who speak at hyde park corner