We all assume that what we say is self-explanatory but it's not.
We have to tell a better story about our nation, heritage, and principles than our divisive opponents. We have to saturate every media with a positive story than let the hateful own the internet and other media with lies. We have to fight fire with water. Lots of water.
Facts are never enough, we have to instill deeply held feelings as we tell our story.
The Democratic party is slowly catching on.
The Republican playbook is basically 'divide and conquer'.