When I say "you" I mean your country, you clot (though as you seem to share the most base sentiments of national entitlement I alluded to, I hardly feel any need to clarify that in your case).

Gruyères is a picturesque little town in Switzerland, population just over 2000. Gruyère cheese is made from unpasteurised cow's milk around the town and in adjacent small areas. The name and production method is protected under European law, meaning that no-one beyond the designated area can make a similar cheese, no matter how good it is, and call it Gruyère. A variety is made under the same appellation in a small area of France, which is allowed to use the name for historical, pre-appellation reasons, but it is marketed as "French Gruyère," a name agreed under the law. I couldn't start making the same style of cheese here in Cornwall and call it "English Gruyère."

But you can make it in America and call it "gruyère," even without the capital (and probably without the accent). I wonder whether those appeal judges of yours have ever eaten real Gruyère. Well I think that your country shouldn't be doing this. You can make that style of cheese and call it whatever other name you like, but to call it gruyère or gruyere is (a) incredibly disrespectful, and (b) totally dishonest in that you're pretending that it's something it isn't. We don't do it here, so why should you do it there?